THE STREAMER’S GUIDE TO creating your brand

We’ve teamed up with industry experts to develop esports and gaming guides, resources and workshops: all designed for the next generation.

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master your own BRAND

Your brand is more than just cool logos and branded materials. It’s about building your presence, your personality and protecting them as much as you’d protect your loved ones. Follow along and we’ll teach you how to build a buzz-worthy brand.

CREATE YOUR OWN DESIGN BRIEF

Building a brand doesn’t have to be confusing. Using our blueprint, we’ll walk you through creating an entire brand strategy – from mission, vision, goals and brand personality to target audience and positioning research. You’ll have all the tools to champion your own brand online, in stream, and anywhere else.

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Do you know what a brand means?

FINDING YOUR MARKET FIT

The content that you produce as a creator is often a result of your niche. You might create content around fashion, competitive play or lifestyle. But what makes it so important? Learn why knowing your niche and audience will enable you to create a better content strategy that resonates with your audience.

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what’s inside our modules

What is a Personal Brand?

Your personal brand is one of the most important aspects of becoming an influential in any field.

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Who Am I and What Do I Represent?

Learn how to start to communicate who you are as a brand, which will help you grow an audience that aligns with you and your content.

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How Do I Communicate My Brand?

We outline some of the ways that you can communicate your brand. We’ll provide you with a checklist of branding assets that should be consistent across all your platforms.

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Voice, Tone & Topic

What does it mean to utilize your voice, tone and topic in communicating your personal brand? Learn how to set the right standards for your brand.

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Visual branding

Learn how your branding might be perceived by others and the assumptions they make about you before they’ve even seen your content.

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INSTRUCTORS

Our Instructors are content creators with many years of industry experience under their belts. They've built their brands from the ground up, racking up sponsorships with multiple global companies over the years.