Getting discovered in a crowded room is hard.
Really hard.

Jacquie Garrett started Good Game Well Played out of a desire to support her son, Orange Ocelot, the youngest esports pro in Australia in his gaming career. In the span of a year, she helped to boost his career into a $15,000 brand. Jacquie started the Academy to bring this knowledge to the rest of the community.

Break through the
chaos.

No filters.
No sneaky algorithms.

This is the real deal. Our values speak for themselves. They unite us as a team and determine the way we work with our creators. They are what drive us and inspire us.

Jacquie Garrett

Founder & CEO

Jacquie is a passionate and experienced leader in operations and strategy; previously having worked for Jetstar. Her mission is to deliver education and opportunity across esports and gaming through technology.

Cassie Puah

Co-Founder & CMO

Cassie is an experienced Digital Marketing Specialist, with 7 years in the industry. She is a strong business development professional, with experience developing growth strategies for million dollar companies. You’ll often find her in the wild playing COD or Destiny.

John Keto

Co-Founder & CTO

John is a strong engineering professional with a Bachelor of Science (BSc) focused in Computer Science from UNSW Australia, with experience in leadership, teamwork and startups. He’s an avid FIFA player himself.

Phid McAwesome

Business Development Manager

Phid is the creative powerhouse, having previously worked with brands such as Twitch, EA, Warner Music, Lenovo, Intel and Bethesda managing their talent and developing marketing strategies.

Fran Meilton

Social & Community Manager

Combining her loves of connecting with people online and building relationships, Fran works in the Community and Social team to drive social media success for our clients. You’ll find her creating her own Minecraft world.

James Pan

Junior Software Engineer

An ambitious, penultimate student of Computer Science and Electrical Engineering at UNSW, James comes from Mastercard to explore his love of gaming (espeically LoL).

Rebecca Longawa

Advisor

Founder of esports consultancy firm, Happy Warrior, Rebecca joins us with over 20 years of experience in helping pro esports teams monetise their organizations through brand partnerships and growth strategies.

Guy “Yug” Blomberg

Advisor

Yug has been working in games for over 20 years. Previously he held the position of Global Gaming Content Director for Reedpop, where he implemented strategy and content for PAX (US & Australia).

Mat Jessep

Advisor

Mat brings more than 10 years’ experience as a lawyer in sports, esports and pop culture. He’s acted for content creators and esports leagues in Europe, North America, Australia and Asia.

Our Values.

Adventurous

Ideas and creativity come from every echelon of the company. We challenge ourselves to think differently and encourage our community to do so as well.

Authenticity

We have a culture of open doors and honest conversations. We champion influential authenticity when it comes to our work, our product and our experiences.

LOL

Gaming is supposed to be fun. We believe that laughter creates bonds that bring people together.

Entrepreneurial

We celebrate and empower gamers. We are doers and we strive to tap into the collective agency of the gaming community to push each other.

Inclusive

Great ideas come from anyone, anywhere. We strive to create an enviornment where everyone regardless of gender, race, ethnicity, sexual preference or religious background can contribute and realise their potential.

As featured in

Esports Influencer startup GGWP secures $45,000 in funding.

GGWP Academy Raises $327K Pre-Seed Financing Round, Enters Second Accelerator

Esports education and creator marketplace GGWP raises more than $350,000 in intial funding

Esports Influencer startup GGWP secures $45,000 in funding.

GGWP Academy Raises $327K Pre-Seed Financing Round, Enters Second Accelerator

Esports education and creator marketplace GGWP raises more than $350,000 in intial funding

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